The Brazilian fintech company Meliuz entered the cryptocurrency market through its Bitcoin treasury investment. Meliuz explained on March 6 that it officially started buying Bitcoin under its new treasury management concept that promotes increased shareholder value.
Meliuz management allowed their directors to place about 10 percent of the company’s cash funds into Bitcoin as an investment strategy. Visno Invest reported the company performed its initial Bitcoin transaction when it bought 45.72 BTC at $90,296 per coin which cost $4.1 million.
Through this strategy Meliuz joins other familiar institutions who now use Bitcoin to store value as an investment asset. The company made this change to buy Bitcoin because they expect long-term financial returns from investing in the market as an asset.
Brazil Fintech Meliuz Establishes Bitcoin Strategic Committee
As part of its Bitcoin investment strategy development Meliuz formed its Bitcoin Strategic Committee. This board handles further Bitcoin research and directs purchasing for Meliuz while assessing ways to expand their investment strategy. The company needs to determine if Bitcoin should gain priority status as part of its existing holdings in its treasury system.
Company management thinks following a Bitcoin-focused treasury strategy will create more value for shareholders and the business according to Meliuz statement.
Meliuz refuses Bitcoin for business following multiple executive appointments. On March 3 the company set Guilherme Bandeira who advocates strongly for Bitcoin to join its board as a director.
Bandeira Supports Bitcoin As Superior Treasury Investment Choice
Bandeira defended Bitcoin in his blog post by showing why it performs better than the Brazilian real and national currencies. Under Israel Salmen’s leadership and alongside our company team, we will use our position as early adopters to get maximum benefit from Bitcoin’s revolutionary monetary system.
While Meliuz admires Bitcoin’s value in treasury management, the company remains aware of the dangers that cryptocurrency investments pose. A report from InfoMoney showed that Bitcoin deals unpredictable value shifts and faces possible government control regulations. The Bitcoin Strategic Committee will watch the company’s financial performance to safeguard its stability as it pursues the long-term advantages of Bitcoin investment.
Meliuz joins many other worldwide corporations including MicroStrategy and Metaplanet Japan which also adopted Bitcoin to show business sectors now embrace it as an accepted financial tool.
Brazil’s standards for crypto business operations continue to take shape. Following public feedback the country’s central bank will enforce a stablecoin transfer ban starting February 28, 2025.
Chainalysis positions Brazil as the number two market for crypto transactions worldwide in 2024 and this accounts for 60% of total Brazilian crypto activity. Meliuz’s adoption of Bitcoin creates an industry trail that Brazilian fintech businesses can follow for establishing cryptocurrency treasury holdings.
