Los Angeles, CA. December 23, 2024 crypto.com today announced the US launch of its U.S. trust company, crypto.com Custody Trust Company. It is this step that shows the expansion of the platform across North America, as the company seeks to deliver its brand in the digital asset space as it solidifies its offering and its presence in the space.
Launched in 2016, Crypto.com has gone from strength to strength to become one of the world’s most recognized exchanges, receiving regulatory approval and licenses in a host of jurisdictions around the world. On Dec. 23, the company announced in a press release that the new U.S. trust company was formed following securing a trust company charter from California allowing Crypto.com to offer its digital custody services to eligible institutions and high net worth clients in the U.S. and Canada.
“Launching a U.S. trust company is our latest significant step in our product roadmap to building our business and presence in two of the most important and active crypto markets in the world – the U.S. and Canada,” Kris Marszalek, co-founder and chief executive officer of Crypto.com noted.
Crypto.com Expands Trust Services and Sports Trading Features
Seal remarked that passing this landmark marks the confidence of Crypto.com as a brand in the growth opportunities in the North American market, after being a relatively under-the-radar brand up to now. “Leveraging strong fundamentals and creating innovative and much-needed products for our institutional clients, Crypto.com is ready to grow its services in the region,” Marszalek said.
Meanwhile, Crypto.com said it was part of the transition, meaning that it would be migrating all digital assets of its U.S. and Canada customers to the newly established custody company. The exchange has told customers that they will not lose access to accounts or be prevented from withdrawing funds during the migration period, which will be announced directly to the affected ones.
In addition to the launch of the trust company, Crypto.com also unveiled a new feature for users on its app and web platform: Sports trading. The Big Game now lives feature, which lets users earn rewards for ‘trading their opinion’ on The Big Game live across the U.S. The company is running a promotion for new users who are paying into it: $1 million in rewards. Campaign runs from Jan. 13, 2025, through now.
A few weeks back, Crypto.com was at the center of sports chatter as it sponsored a professional golf tournament and paid out prize money in the exchange’s native Cronos token.
With the expansion into trust services and expectation of a crypto salvo into the sports sector, Crypto.com is carving out a niche in the rapidly changing digital asset landscape.
