Rumble added 188 Bitcoin to its portfolio as the company purchased $17.1 million worth of bitcoins at $91,000 each. The company buys Bitcoin as part of its company treasury transformation with a total Bitcoin budget of $20 million.
According to CEO Chris Pavlovski, in his statement, Rumble invested in BTC because it offers protection from economic inflation as an asset class. According to Pavlovski, these BTC investments provide protection against inflation because they avoid depreciating like government money.
Many public companies around the world now include BTC within their business finance strategies. Major companies such as MicroStrategy and Marathon Digital selected BTC as a long-term value preserver for their assets.
Rumble Increases Bitcoin Holdings Amid Market Shifts
Rumble will buy more BTC based on market performance and BTC price changes together with its own financial health. Rumble’s buying strategy shows their faith in Bitcoin despite its past price ups and downs.
After receiving a large $775 million payment from the stablecoin issuer Tether last December Rumble made its BTC purchase. The company used some of its investment capital for expansion into crypto industry operations.
Rumble extends its business into blockchain through various projects after investing directly in cryptocurrencies. In 2021 El Salvador became the first country to make BTC legal tender when it struck a cloud services deal with this platform.
No other digital asset market participant sees as much BTC traction as Rumble during this time when institutional investors are showing more interest in BTC. As Bitcoin passes its record high values in early 2025, more companies are turning to BTC for their treasury system design.
Rumble is changing its business model from a typical media provider into a Bitcoin-ready enterprise that promotes digital financial technologies. It remains unclear if adding BTC to the company’s portfolio will earn good returns while lowering inflation risk or face substantial price fluctuations.
Rumble continues to step forward into the world of crypto to prove its dedication to emerging digital economic opportunities.
